Opinion 322
Question Presented
Is it unethical for an attorney to extend holiday greetings to the general public by radio spot announcements, newspaper advertisements, circulars or other advertising media?
23 Baylor L. Rev. 851 (1972)
ADVERTISING - HOLIDAY GREETINGS TO THE PUBLIC BY LAWYERS THROUGH RADIO SPOT ANNOUNCEMENTS, NEWSPAPER ADVERTISEMENTS AND CIRCULARS
It is unethical for an attorney to extend holiday greetings to the general public by radio spot announcements, newspaper advertisements, circulars or other advertising media.
Canon 24.
Holiday greetings extended by an attorney to the general public through radio spot announcements, newspaper advertisements, circulars or other advertising media have no apparent purpose except advertising and solicitation and clearly violate Canon 24. It makes no difference whether an attorney merely states his name or further identifies himself as a lawyer; in either case, the obvious purpose is to advertise the lawyer, at least indirectly, and thereby seek professional employment. (8-0.)
Bluebook Citation
Tex. Comm. On Professional Ethics, Op. 322 (1966)